Bao Mingxiao

Bao Mingxiao

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Bao Mingxiao is the Director of the China Sports Policy Research Institute at Beijing Sport University. He advocates for a consumer-focused approach to sports, emphasizing the necessity of understanding and addressing the needs of the public to encourage increased participation in sports activities. His recent commentary stresses the importance of integrating sports into daily life as a means to enhance health and well-being among the populace.

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Bao Mingxiao, director of the China Sports Policy Research Institute at Beijing Sport University, highlights the need to understand consumer demand in sports.

“体育强国”大家谈丨如何让万亿体育消费赛道更具爆发力--文旅·体育--人民网
People's Daily·ChinaChina· 2025-03-27
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