Barb Stegemann

Barb Stegemann

entrepreneur Canada

Barb Stegemann is the president and founder of The 7 Virtues, a Halifax-based perfume company known for its commitment to social responsibility and ethical sourcing. Earlier this year, she made headlines with her witty remarks on cross-border relations, advocating for the benefits of Canadian values and rights as she prepares to launch new fragrances inspired by both Canada and the U.S. Stegemann is navigating the complexities of global trade while expanding her brand's reach in the fragrance market.

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Canada Canada: Barb Stegemann is the president and founder of Halifax-based perfume company The 7 Virtues. 8

The Globe and Mail: How Canadian women entrepreneurs are flipping the script on global trade