Barb Zvan

Barb Zvan is the chief executive officer of University Pension Plan Ontario and a prominent advocate for sustainable finance in Canada. She played a crucial role in forming Business Future Pathways, an organization established to guide corporations on international standards for climate risks and the transition to a low-carbon economy. Zvan has a background in finance and sustainability, having previously served on the Sustainable Finance Action Council, which developed a taxonomy roadmap for green investments. Her expertise is pivotal as Canada seeks to attract foreign investment to meet its net-zero emissions targets.