Barbara Bauer
Dr. Barbara Bauer is a legal expert representing the Association for Consumer Information (VKI) in Austria. She has been actively involved in the legal proceedings against major supermarket chains, including Spar and Billa, for allegedly misleading consumers through false advertising of discounts. Bauer emphasizes the importance of truthful marketing practices to ensure consumers have a realistic understanding of price reductions.
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Barbara Bauer stated that comparative prices must be based on real market values.
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