Barbara Baum

Barbara Baum

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Barbara Baum is a Munich-based fashion designer known for her unique approach to traditional Bavarian clothing. After spending three decades abroad, she returned to her roots to create her own label, Bara Bara, infusing contemporary design with cultural heritage while navigating the complexities of cultural appropriation in fashion.

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Barbara Baum was not interested in the traditional clothing of her homeland due to its burdensome history.

Wie die Mode auf den Alpenraum gekommen ist
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-02-23
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