Barbara Castegnaro
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Barbara Castegnaro is the director of the Swiss Brand Association Promarca, where she advocates for fair practices in the industry. She has been vocal about the current negotiations between Migros and various brand manufacturers, highlighting the aggressive tactics employed by Migros in their pursuit of better pricing conditions.
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Barbara Castegnaro is the director of the Swiss Brand Association Promarca and commented on the current situation with Migros.
Nestlé und Feldschlösschen beliefern die Migros nicht mehrNeue Zürcher Zeitung·
Switzerland· 2026-01-11
Switzerland· 2026-01-11
Barbara Castegnaro, director of the Swiss Brand Association Promarca, confirms the Migros is currently negotiating with many brand manufacturers.
Nicht nur Coca-Cola und Lindt betroffen: Migros lässt Verhandlungen eskalierenNeue Zürcher Zeitung·Switzerland· 2025-11-09
Switzerland· 2025-11-09