Barbara Kracht
Barbara Kracht served as the press chief for Airbus during a critical period in the company's history, where she played a vital role in managing the public perception of the A320 amid its initial challenges. Her efforts were instrumental in breaking through the skepticism surrounding the aircraft's advanced technology, particularly the fly-by-wire system, which ultimately contributed to Airbus's rise as a major player in the global aviation market.
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Switzerland:
Barbara Kracht was the press chief at Airbus and spoke about the challenges of maintaining public trust in the A320.
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