Barry Crump
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Barry Crump was a celebrated New Zealand author and television personality, best known for his humorous writings that often depicted rural life and Kiwi culture. His iconic advertisements for the Toyota Hilux made the term 'bugger' popular in New Zealand vernacular.
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Recent news mentions
Barry Crump was featured in a long-running series of ads for the Toyota Hilux ute.
From ‘pack a sad’ to ‘cuzzy’, the words and phrases that make us authentically KiwiThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-09-25
New Zealand· 2025-09-25
