Beahon

Beahon

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Beahon is a key figure in the world of sports apparel, notably as a representative of Castore, a British sportswear brand that recently secured a significant partnership with Rugby Australia to supply kits for its teams, including the Wallabies and Wallaroos. His ambition is to leverage this partnership to enhance the financial stability and global reach of rugby in Australia, particularly in light of the upcoming men's and women's World Cups in 2027 and 2029.

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Recent news mentions

Beahon said the RA deal represented Castore’s largest investment in rugby outside the United Kingdom.

Why Wallabies’ new kit supplier comes with baggage
The Sydney Morning Herald·AustraliaAustralia· 2026-01-22
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