Beatrice Müller

Beatrice Müller is a prominent Swiss collector and gallery owner based in Zurich, known for her extensive collection of over 3,000 original posters that showcase the history of graphic design. With a background in marketing, she transitioned from running her own advertising agency to fully dedicate herself to the world of poster art, emphasizing the cultural significance and artistic value of this medium. Through her gallery, Artifiche, she advocates for the preservation of poster art as an essential part of Zurich's urban landscape, opposing current discussions on advertising bans in the city.