Begoña Aznárez

Begoña Aznárez

psychologist Spain

Begoña Aznárez is the president of the Spanish Society of Psychosomatic Medicine and Psychotherapy, and the author of 'Las heridas que no vemos' (2025). She specializes in the psychological dynamics of relationships, particularly the phenomenon known as 'the ick', which describes sudden feelings of revulsion towards a partner. Aznárez emphasizes that this reaction is not new but has gained visibility and a name in contemporary discourse, particularly through social media. Her work focuses on understanding these responses as reflections of deeper emotional issues and promoting awareness and dialogue around them.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
50,780
Power
1,354$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Paraguay 1 8.00 0.09% +0% 7,132,538 6,754 $38,000 36$
Spain 1 8.00 0.09% +0% 46,754,778 44,025 $1,400,000 1,318$
Totals 2 53,887,316 50,779 $1,438,000 1,354$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Spain Spain: Begoña Aznárez, president of the Spanish Society of Psychosomatic Medicine and Psychotherapy, emphasizes that 'the ick' refers to the almost instantaneous shift from attraction to rejection. 8

El País: Cómo funciona la repulsión súbita a la pareja: “El cuerpo rompe antes de que entendamos lo que ocurre” | Bienestar | S Moda

Paraguay Paraguay: Begoña Aznárez is the president of the Spanish Society of Psychosomatic Medicine and Psychotherapy and author of 'Las heridas que no vemos'. 8

ABC Color – leading Paraguayan newspaper, est. 1967: “The ick”: cuando el amor se convierte en repulsión hacia la pareja - Sexualidad