Ben Coney

Ben Coney

executive New Zealand

Ben Coney is the Chief Innovation and Product Officer at Lotto NZ, where he plays a pivotal role in evolving the company's flagship game, Powerball. With a focus on enhancing player experience and increasing jackpot sizes, Coney is leading efforts to change the odds of winning by modifying the game’s matrix, a move that requires government approval. His strategic vision is part of a broader five-year plan aimed at maintaining the game's appeal amidst rising ticket sales and competition in the lottery market.

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
7,551
Power
329$
Sentiment
7.50
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 2 7.50 0.14% +10% 4,822,233 7,551 $210,000 329$
Totals 2 4,822,233 7,551 $210,000 329$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Lotto NZ chief innovation and product officer Ben Coney told the Herald about the importance of evolving lottery games. 8

The New Zealand Herald – country’s largest newspaper, est. 1863: Game on: Lotto seeks Powerball rule change by 2027 - will Govt play ball?

New Zealand New Zealand: Lotto NZ chief innovation and product officer Ben Coney told the Herald about the five-year strategy to 2029. 7

The New Zealand Herald – country’s largest newspaper, est. 1863: Lotto wars: Global gambling syndicate blocked from buying Powerball tickets

New Zealand New Zealand: Ben Coney, Lotto NZ's chief innovation and product officer, discussed their five-year strategy to change the odds of Powerball. 7

The New Zealand Herald – country’s largest newspaper, est. 1863: Lotto Powerball: The ‘matrix’ change that will make winning millions of times tougher