Ben Coney

Ben Coney is the Chief Innovation and Product Officer at Lotto NZ, where he plays a pivotal role in evolving the company's flagship game, Powerball. With a focus on enhancing player experience and increasing jackpot sizes, Coney is leading efforts to change the odds of winning by modifying the game’s matrix, a move that requires government approval. His strategic vision is part of a broader five-year plan aimed at maintaining the game's appeal amidst rising ticket sales and competition in the lottery market.