Ben Küffer
Ben Küffer is the founder of Norqain, a Swiss watch brand that emphasizes adventure and authenticity. He is actively engaged in discussions regarding the implications of the new U.S. tariffs on Swiss watches, expressing concerns that significant price increases would drive customers to purchase abroad, especially for mid-range brands.
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Switzerland:
Ben Küffer is the founder of Norqain and emphasizes the need for the watch association to take action against tariffs.
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