Benjamin Cherian

Benjamin Cherian

industry representative India

Benjamin Cherian is associated with Plexconcil, the Indian hair industry body, where he advocates for the growth and modernization of India's hair market. He emphasizes the need for improved investment, technology, and training to elevate India's position in the lucrative global wig industry, which is dominated by China.

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Recent Mentions

United Kingdom United Kingdom: Benjamin Cherian from Plexconcil promotes the Indian hair industry and liaises with the government. 5

BBC: 'It’s just thrown away but it's gold'