Benny Buchanik

Benny Buchanik is the manager of the shopping group 'כזה אני רוצה INeeditIL,' where he emphasizes the transformation of November into a month-long shopping event rather than just a series of sales days. He highlights the intense competition in the consumer goods market, especially with early promotions and aggressive discounting strategies from online retailers like AliExpress and Temu, making it crucial for consumers to navigate the multitude of deals wisely.