Bernard Cova
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Bernard Cova is a renowned academic and expert in marketing, particularly known for his work on tribal marketing and community storytelling. He has contributed significantly to the understanding of consumer behavior and marketing strategies that foster community engagement, making him a sought-after speaker at international forums.
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Recent news mentions
Bernard Cova delivered a lecture on deceleration and disconnection in marketing.
a San Marino la prima edizione di NEXT – Tourism Innovation ForumSan Marino RTV (News)·
San Marino· 2025-06-10
San Marino· 2025-06-10
Bernard Cova is an international expert in experiential marketing who gave a keynote lecture.
al via oggi il "NEXT – Tourism Innovation Forum"San Marino RTV (News)·San Marino· 2025-06-10
San Marino· 2025-06-10
Bernard Cova is a professor at KEDGE Business School and Università Bocconi in Milan.
l'evento per ragionare sul turismo di domaniSan Marino RTV (News)·San Marino· 2025-06-07
San Marino· 2025-06-07
Prof. Bernard Cova will deliver a Lectio Magistralis on topics such as tribal marketing, storytelling, and community tourism.
NEXT – Tourism Innovation ForumSan Marino RTV (News)·San Marino· 2025-06-01
San Marino· 2025-06-01
