Bernd Reichart

Bernd Reichart is a German businessman and the CEO of A22 Sports Management, the company behind the controversial European Super League proposal. Recently, he has been in the news for leading efforts to seek billions in damages from UEFA, citing losses incurred after the UEFA blocked the Super League initiative in 2021. Under his leadership, A22 has been negotiating with UEFA for compromises and is now pursuing legal action to address what they deem ongoing unlawful behavior by the football governing body.