Beth Hope

Beth Hope is a leadership skills expert known for her insights into workplace dynamics and productivity. In a recent discussion, she highlighted the growing trend of 'task masking' among younger employees, particularly Gen Z, which involves pretending to be busy in an effort to adapt to traditional office cultures. Hope suggests that this behavior may stem from a lack of guidance and an attempt to fit into evolving workplace expectations, particularly as companies shift back to in-office work post-pandemic.