Bi Jihua

Bi Jihua is a community leader and the village party secretary in Sanhebu Village, Qingdao, Shandong Province, known for her innovative efforts in promoting cultural change regarding marriage customs. Recently, she gained attention for leading the 'Help Happy Group', which aims to reduce the burden of high bride prices in rural areas by encouraging couples to focus on practical financial support for their future rather than traditional dowries. Under her guidance, the initiative has expanded to serve multiple villages, creating a supportive environment for young couples and promoting new cultural practices around marriage.