Bill Trad

Bill Trad

entrepreneur Australia

Bill Trad, known as 'Underworld', is a former gangster who transitioned from a life of crime to owning Açai Underworld, a successful açai business in Australia. Released from prison in March 2022 after serving 12 years, he has embraced his past, using it as a branding strategy and an inspiration for others seeking redemption. Trad is recognized for his authenticity and unique approach to business, often reflecting on how his experiences in prison have shaped his entrepreneurial mindset.

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Recent Mentions

Australia Australia: Bill Trad from Açai Underworld was released from his most recent jail stint in March last year. 5

The Sydney Morning Herald: Bill ‘Underworld’ Trad trades gangster life for acai berry business