Bill Trad

Bill Trad, known as 'Underworld', is a former gangster who transitioned from a life of crime to owning Açai Underworld, a successful açai business in Australia. Released from prison in March 2022 after serving 12 years, he has embraced his past, using it as a branding strategy and an inspiration for others seeking redemption. Trad is recognized for his authenticity and unique approach to business, often reflecting on how his experiences in prison have shaped his entrepreneurial mindset.