Bill Wilkinson

Bill Wilkinson is a pioneering pharmacist and the founder of GreenShield, North America's first pre-paid drug plan. His vision was inspired by a personal encounter with a mother who couldn't afford medication for herself and her child, leading him to establish GreenShield as a non-profit organization dedicated to improving access to essential medication and healthcare services. Wilkinson's innovative approach has had a lasting impact on the health benefits landscape in Canada, allowing GreenShield to focus on long-term social missions rather than profit maximization.