Birger Magnus

Birger Magnus

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Birger Magnus was the former COO of Schibsted, who famously predicted that '20 Minuten' would gain over a million readers, a statement that was initially met with skepticism by Swiss publishers but ultimately proved to be accurate.

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Birger Magnus, the then COO of Schibsted, predicted that '20 Minuten' would eventually have over a million readers.

Wie eine Gratiszeitung den Schweizer Medienmarkt revolutionierte
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-06-19
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