Birta Ísólfsdóttir

Birta Ísólfsdóttir is the destination manager at Arctic Adventures, a travel company exploring the possibility of building a hotel near the popular tourist site Fjaðrárgljúfur in Southeast Iceland. She highlights the increasing need for accommodation in the area, which attracts around 300,000 visitors annually, a number that continues to grow each year. Birta is also involved in improving access and safety for tourists at the gorge, which has seen significant enhancements in facilities and infrastructure since it gained popularity following Justin Bieber's music video.