Bogdan Brînzaș
Bogdan Brînzaș is a pioneering branding expert in Romania, recognized for founding the country's first branding and design agency in 1994. He gained prominence in the industry after winning an international competition for the Ursus beer brand, which led to a collaboration lasting over a decade. With more than 30 years of experience, Brînzaș has worked with numerous significant firms and agencies, earning both national and international awards for his contributions to branding. His recent book, "Brand România. Marea evadare dintre Miorița și Dracula," critiques Romania's traditional branding symbols and advocates for a more sustainable and coherent national branding strategy, focusing on the country's natural resources, particularly water. His insights have been recognized by notable figures, including the president of the Romanian Academy, Ioan-Aurel Pop.
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Bogdan Brînzaș is considered a pioneer of branding in Romania and has worked with important firms and agencies.
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