Bonita Grupp
Bonita Grupp, 35, is a key figure in the family-run clothing company Trigema, where she oversees e-commerce, marketing, and personnel. Having joined the company in 2013, she, along with her brother Wolfgang, is now at the helm of the business as they steer it towards a younger and more sustainable brand image. Both siblings have backgrounds in economics, having studied at the London School of Economics, and they aim to shift the focus from their father's iconic presence in advertising to the products themselves.
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Recent news mentions
Bonita Grupp is one of Wolfgang Grupp's children who has taken on a new role in the company.
Trigema-Legende Wolfgang Grupp schreibt Mitarbeitern über Suizidversuch
Switzerland· 2025-07-17
Bonita Grupp is responsible for the test businesses at Trigema, alongside her brother Wolfgang Grupp junior.
Wolfgang Grupp macht Suizid-Versuch öffentlich
Luxembourg· 2025-07-17Bonita Grupp has been involved in the family business Trigema for several years.
Wolfgang Grupp im Krankenhaus: Zusammenhang mit Polizeieinsatz?Luxembourg· 2025-07-10Bonita Grupp is one of the new leaders of Trigema, focusing on e-commerce, marketing, and personnel.
Nun liegt die volle Verantwortung bei den KindernSwitzerland· 2025-07-10