Boris Xue

Boris Xue, a visionary entrepreneur known as the 'Midas of Xian', is the founder and leading force behind Consinee, a pioneering cashmere textile company in Ningbo, China. Noted for transforming his factory into the world's first fully AI-operated cashmere production facility, he emphasizes quality over sheer volume, prioritizing technological advancement to create a sustainable and efficient manufacturing process. Having shifted from a traditional focus on craftsmanship to embracing digital innovation, Xue is committed to maintaining the artisanal roots of his business while adapting to modern market demands. His clientele includes luxury fashion houses such as Louis Vuitton and Chanel, and he is known for his humble demeanor and dedication to his craft.