Borislav Malešević

Borislav Malešević is a Croatian designer who recently gained attention for winning a competition to create the visual identity design for the City of Zagreb. His design, which draws inspiration from the legendary performance of Toma Gotovac, emphasizes themes of freedom and love for the city. Following his victory, he signed a contract valued at €35,000 to develop the design further, which includes the creation of a graphic standards manual. Despite some initial public criticism regarding the design's implications for the city's coat of arms, Malešević's work is seen as a significant contribution to the city's modern identity.