Brad Siebert
Brad Siebert is the Chief Executive of NZ Avocado, where he plays a significant role in advocating for avocado growers in the Bay of Plenty. He has been involved in promoting feedback on the management of geothermal water resources, emphasizing the importance of equitable access for growers to support their irrigation and operational needs.
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Recent news mentions
Brad Siebert, the chief executive of New Zealand Avocado, alerted growers and the public in the Auckland region about the hornet issue.
Growers urged to keep eyes open for hornet sightings
New Zealand· 2025-12-08
Brad Siebert, chief executive of New Zealand Avocado, noted that some growers had lost more than 90% of their fruit due to the recent weather.
Bay of Plenty avocado growers donate windfall fruit after devastating weatherNew Zealand· 2025-09-25
Chief executive Brad Siebert said growers used their bore water for several uses across their orcharding operation.
Geothermal water plan: Bay of Plenty growers seek fair accessNew Zealand· 2025-02-13
