Branka Džoganović

Branka Džoganović is the director of the Association of Private Accommodation Providers in Montenegro. She has been vocal about the challenges faced by family-run tourist accommodations, highlighting issues such as rising operational costs, increased competition, and complex administrative procedures. Džoganović emphasizes the need for government recognition of hosts as partners in tourism development, rather than mere subjects of regulation. She advocates for a more sustainable approach to tourism that prioritizes the economic viability of providers while maintaining high standards in the quality of service offered.