Brendan Gough
Professor Brendan Gough is a social psychologist at Leeds Beckett University who studies the social perceptions of masculinity and how they impact men's health behaviors. He highlights the pressure men feel to 'tough it out' and not show vulnerability, which can lead to avoidance of medical care.
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Prof Brendan Gough of Leeds Beckett University explains societal pressures on men regarding health issues.
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