Brian Cooke
Brian Cooke is the director general of the Society of the Irish Motor Industry (SIMI), where he plays a pivotal role in advocating for the interests of the automotive sector in Ireland. Recently, he was in the news discussing the significant increase in electric vehicle (EV) sales in Ireland, which rose by 25% in early 2023 despite an overall decline in new car sales. Cooke emphasized the importance of government support and grants that have driven consumer interest in EVs, and he highlighted the need for continued momentum in the market as more electric vehicle options become available.
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Recent news mentions
SIMI director general Brian Cooke said the 'strong performance' in March means the first quarter of the year has seen new car registrations increase by 4 per cent when compared to the same period last year.
Electric vehicle sales rebound with 29% growth in March – The Irish Times
Ireland· 2025-04-01Brian Cooke is the director general of the Society of the Irish Motor Industry (Simi).
EV sales up 25% despite overall decline in new car sales – The Irish TimesIreland· 2025-03-04