Brian Maderway

Brian Maderway is the head of the Office of Energy Efficiency and Inclusive Transitions at the International Energy Agency (IEA). He has been vocal about the challenges Europe faces in adapting to increasingly frequent heatwaves, highlighting the continent's historical lack of reliance on air conditioning compared to the United States. Maderway emphasizes the need for a shift in attitudes towards cooling solutions amid rising temperatures and discusses the implications of climate neutrality commitments on the adoption of energy-intensive air conditioning systems.