
Brian Wirzba
Brian Wirzba is the president of the Alberta Medical Association, where he advocates for evidence-based medicine and patient care standards. He has criticized the Alberta government's plans for self-referred, private-pay diagnostic imaging, warning that it could lead to patient harm and financial inefficiencies in the public healthcare system. Wirzba has called for better metrics to assess the impact of such programs on the overall healthcare landscape.
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Brian Wirzba, president of the association, said they provided the environmental scan to government and also raised questions about what metrics will be used to measure the impact of the program.
Alberta’s plans to regulate, oversee new private-pay medical testing regime fall short, experts sayThe Globe and Mail·
Canada· 2026-07-29

