Brooke Nickel

Brooke Nickel

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Dr. Brooke Nickel is a researcher at the University of Sydney, known for her work on health communication and the impact of social media on public health decisions. She recently led a study published in JAMA Network Open, which examined how social media influencers promote medical tests with limited evidence, often employing fearmongering tactics that mislead their followers regarding the risks and benefits of these tests.

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Dr. Brooke Nickel is a senior research fellow in the School of Public Health at The University of Sydney.

Gold Coast festival’s curiosity still mired by scepticism
The Sydney Morning Herald·AustraliaAustralia· 2025-10-30
6.0

Brooke Nickel is NHMRC emerging leader research fellow, at University of Sydney.

A booming longevity industry wants to sell us ‘immortality’ | News
The Gleaner – major Jamaican newspaper, est. 1834·JamaicaJamaica· 2025-09-22
7.0

Dr Brooke Nickel said a genetic testing regime that was too broad had the potential to pile additional pressure on the health system’s limited resources.

Wider access to DNA screening urged, to tackle diseases such as breast, ovarian and bowel cancer
The Sydney Morning Herald·AustraliaAustralia· 2025-09-08
5.0

Brooke Nickel raised concerns about the potential harms of the medical tests promoted by influencers.

Influencers Call These Medical Tests Lifesaving. Here’s What You May Not Know.
The New York Times·United StatesUnited States· 2025-02-26
5.0
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Kim Kardashian
Kim Kardashian

Dr Brooke Nickel is the lead author of the study investigating misleading health tests promoted on social media.

Social media influencers are ‘fearmongering’ to promote health tests with limited evidence, study finds | Health
The Guardian·United KingdomUnited Kingdom· 2025-02-26
8.0
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Stacy Carter
Stacy Carter