Bushra Shehzad
Bushra Shehzad is a PhD researcher at Newcastle University, specializing in marketing and consumer behavior, particularly in the context of prepping culture. She is known for her insightful analysis of the motivations and perceptions surrounding preppers, emphasizing their skepticism towards outsiders and the need for respect when discussing this often misunderstood community.
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Bushra Shehzad is researching prepping for a PhD in marketing and consumer behaviour at Newcastle University.
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