Caitlin Jardine
Caitlin Jardine is a social media manager at a marketing agency, who observes that lowercase writing resonates with Generation Z's values, promoting a calm and friendly atmosphere in communication.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 5.00 | 0.03% | +0% | 67,886,011 | 18,264 | $2,700,000 | 726$ |
| Indonesia | 1 | 6.00 | 0.11% | +0% | 273,523,615 | 302,905 | $1,119,000 | 1,239$ |
| Totals | 2 | 341,409,626 | 321,169 | $3,819,000 | 1,965$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Indonesia:
Caitlin Jardine explains that writing in lowercase is a way to reject authority.
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United Kingdom:
Caitlin Jardine, a social media manager, discusses how lowercase writing resonates with gen Z's values.
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