
Carine Mamou
Carine Mamou is a brand strategy specialist who views the rise of 'dupes' as an opportunity for luxury brands to reevaluate their market positioning. She argues that the younger generation demands transparency and sustainability from brands, prompting a shift in how luxury products are marketed to consumers.
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Monaco:
Carine Mamou sees the phenomenon of 'dupes' as an opportunity for luxury brands to reclaim their narrative.
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