Carl Ross
Carl Ross is the CEO of Te Matatini, an organization that champions kapa haka, a traditional Māori performing art, while also driving its economic impact in New Zealand. Under his leadership, Te Matatini has transformed from a cultural festival into an economic powerhouse, with projections indicating an economic impact of $26.5 million. Ross emphasizes the importance of kapa haka not just as an art form but as a vital component of New Zealand’s trade identity, leveraging cultural performances to build international relationships and facilitate trade negotiations. He is also committed to protecting Māori intellectual property and ensuring that the benefits of kapa haka flow back into communities, thereby supporting Māori businesses and promoting cultural diplomacy on a global scale.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 4 | 8.50 | 0.18% | +0% | 4,822,233 | 8,685 | $210,000 | 378$ |
| Totals | 4 | 4,822,233 | 8,685 | $210,000 | 378$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Carl Ross and his team's hard work was acknowledged with big thanks during the event.
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New Zealand:
Carl Ross announced that all tickets for the Te Matatini o Te Kāhui Maunga 2025 finals day were sold out.
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New Zealand:
Te Matatini CEO Carl Ross says the event is recognised for its positive contributions to the economy, culture, and health.
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New Zealand:
Carl Ross is the CEO who emphasizes the economic impact and cultural significance of Te Matatini.
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