Carl Ross

Carl Ross is the CEO of Te Matatini, an organization that champions kapa haka, a traditional Māori performing art, while also driving its economic impact in New Zealand. Under his leadership, Te Matatini has transformed from a cultural festival into an economic powerhouse, with projections indicating an economic impact of $26.5 million. Ross emphasizes the importance of kapa haka not just as an art form but as a vital component of New Zealand’s trade identity, leveraging cultural performances to build international relationships and facilitate trade negotiations. He is also committed to protecting Māori intellectual property and ensuring that the benefits of kapa haka flow back into communities, thereby supporting Māori businesses and promoting cultural diplomacy on a global scale.