Carolina Saez-Linero

Carolina Saez-Linero is a researcher associated with the Communication, Advertising and Society (CAS) at the University Pompeu Fabra in Barcelona, Spain. She is known for her work on the impact of socio-economic status and gender on advertising exposure, particularly focusing on how young people interact with risky financial products through social media platforms. Her recent study highlights the disproportionate targeting of lower-income youth by advertisements for high-risk financial services.