Carsten Kortum
A former Lidl manager and retail academic, Carsten Kortum has been instrumental in analyzing Lidl's successful expansion across Europe, emphasizing the importance of local autonomy within the company. With 17 years of experience at Lidl until 2010, he has contributed to understanding how Lidl's innovative approach has allowed it to surpass its rival Aldi in market presence.
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Ireland:
Prof Carsten Kortum, a retail academic who worked as a Lidl manager for 17 years until 2010, discusses Lidl's evolution and success.
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