Cassandra Napoli
Cassandra Napoli is the head of marketing and events at WGSN, a prominent trend forecasting agency. With her expertise in consumer behavior and market trends, she has been instrumental in analyzing shifts in the fashion and beauty industries, particularly in response to changing societal values. Recently, she highlighted the growing consumer preference for ethical brands and the importance of businesses taking political stances, reflecting a broader cultural movement towards prioritizing values over aesthetics.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 6.00 | 0.05% | +0% | 25,499,884 | 13,316 | $1,380,000 | 721$ |
| Totals | 1 | 25,499,884 | 13,316 | $1,380,000 | 721$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Cassandra Napoli, head of marketing and events at trend forecaster WGSN, told me that consumers are increasingly prioritising 'ethics over aesthetics'.
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