Castagnino
Castagnino is the newly appointed marketing director for Coca-Cola in Argentina and Uruguay, responsible for navigating the unique consumer landscape of both markets. With a focus on connecting with the rational and tradition-valuing Uruguayan consumer as well as the digitally-oriented Generation Z, she emphasizes the importance of innovation and personalized experiences in her marketing strategies. Her recent initiatives include the relaunch of the 'Share a Coke' campaign, aimed at fostering connections among consumers through personalized branding.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Uruguay | 1 | 5.00 | 0.08% | +0% | 3,473,730 | 2,668 | $54,000 | 41$ |
| Totals | 1 | 3,473,730 | 2,668 | $54,000 | 41$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Uruguay:
Castagnino, the former general manager of OSE, questions the conclusions of a report financed by the BID that was released recently.
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Uruguay:
Castagnino is the new marketing director of Coca-Cola for Argentina and Uruguay.
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