Castagnino
Castagnino is the newly appointed marketing director for Coca-Cola in Argentina and Uruguay, responsible for navigating the unique consumer landscape of both markets. With a focus on connecting with the rational and tradition-valuing Uruguayan consumer as well as the digitally-oriented Generation Z, she emphasizes the importance of innovation and personalized experiences in her marketing strategies. Her recent initiatives include the relaunch of the 'Share a Coke' campaign, aimed at fostering connections among consumers through personalized branding.
Global Media Ratings
Countries Mentioned
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Recent Mentions
Uruguay:
Castagnino clarified that the project does not include drilling into the Guaraní aquifer.
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Uruguay:
Castagnino, the former general manager of OSE, questions the conclusions of a report financed by the BID that was released recently.
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Uruguay:
Castagnino is the new marketing director of Coca-Cola for Argentina and Uruguay.
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