Catherine Adt

Catherine Adt is the CEO of Dacia, a brand within the Renault Group, known for its focus on affordable and practical vehicles. Recently transitioning from a role at Mercedes-Benz, she is leading Dacia's innovative efforts, including the introduction of the 'Hipster Concept', an electric mini-car aimed at making urban mobility more accessible in Europe. Under her leadership, Dacia is exploring new categories of small cars that could challenge the market with competitive pricing and simplified features, reflecting a bold vision for everyday mobility in response to rising vehicle costs.