Cathy Sparks

ThailandexecutiveFemale8.0Global Dominance: 0.00%

Cathy Sparks is the Vice President and General Manager for Nike in China, where she is instrumental in shaping the company’s strategy to regain market share and enhance brand perception amidst declining sales. Recently, she announced a significant restructuring plan to consolidate Nike's online presence in China by ending partnerships with thousands of online distributors, aiming to streamline pricing and improve the consumer experience.