Chen Chang

Chen Chang

unknown China

Chen Chang is the public relations director of Miniso Group, known for the successful development of creative IPs like the plush character PENPEN, emphasizing the emotional connection between products and consumers as a key strategy for the company's international expansion.

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Recent Mentions

China China: Chen Chang is the organizer of the event celebrating the Chinese People's Police Day. 8

Guangming Daily: 中国人民警察节 | 有我,请放心! _光明网

China China: Chen Chang is responsible for the overall coordination of the anti-fraud campaign. 5

Guangming Daily: 【全民反诈在行动】漫画视界 | 警惕虚假购物、服务类诈骗 _光明网