Chen Rotenberg-Richter

Chen Rotenberg-Richter is a dynamic entrepreneur and the co-franchisee of Papa John's Pizza in Israel, alongside her husband Moti. With a background in marketing, she overcame significant skepticism from peers and financial institutions when they embarked on their journey to expand the pizza franchise across the country. Under her leadership, the chain has grown from just a few locations to over 40, employing around 1,500 people and extending operations to the Netherlands. Chen is known for her innovative marketing strategies and her commitment to quality, establishing a dedicated dough production facility in Israel. As a mother of two, she balances her professional ambitions with family life, embodying resilience and determination in the competitive food industry.