Chen Xiaoyun

Chen Xiaoyun is the Vice President of Pop Mart International Group, a leading company in the design and manufacturing of trendy collectible toys. With a focus on creative design that emphasizes the authentic representation of popular characters, she oversees the development of products related to the hit animated film 'Ne Zha'. Her work has contributed significantly to the booming market of cultural and creative products tied to cinematic IPs, reflecting consumer enthusiasm and the growing trend of cultural confidence in China.