Chen Yu-hsiu
TaiwanpoliticianFemale7.0Global Dominance: 0.00%Chen Yu-hsiu is a prominent figure in Taiwan's cultural and tourism sectors, known for her transformative leadership as the director of the Songshan Creative and Cultural Park. Under her management, the park evolved into a leading travel destination, attracting around 10 million tourists in a year and turning its financial losses into profits. Chen has also played a significant role in international marketing efforts, promoting Taiwanese cultural products globally and enhancing the visibility of Taiwan's cultural tourism. Her previous experience includes serving as a consultant for the Lihpao theme park and managing the Taipei Computer Association, where she contributed to the organization of Computex Taipei, one of the largest technology exhibitions in the world.
Country presence
Recent news mentions
Tourism Administration Director-General Chen Yu-hsiu met with association president Kuniharu Ebina and Hankyu Travel International chairman Jun Sakai.
Taiwan to reward repeat foreign visitors up to NT$8,000Taiwan· 2026-06-19
Tourism Administration Director-General Chen Yu-hsiu told reporters that the agency is considering whether the festival should continue to be hosted in different regions each year or in a fixed location.
National lantern festival to start tonightTaiwan· 2026-03-03Tourism Administration Director-General Chen Yu-hsiu said Taiwan should have no trouble reaching 9 million international tourists this year.
Taiwan aims to attract 9.4m touristsTaiwan· 2026-02-11
Tourism Administration Director-General Chen Yu-hsiu said she hoped that more Japanese visitors would know and appreciate Taiwanese people and culture.
Japanese cycle team to circle TaiwanTaiwan· 2026-02-06
Agency Director-General Chen Yu-hsiu told reporters after a meeting at the Legislative Yuan.
Tourism Administration drafting protections for foreign internsTaiwan· 2025-12-17Tourism Administration Director-General Chen Yu-hsiu said that Taiwan’s mountain tours are internationally famous and lauded especially among tourists from Northern Europe.
Fees proposed to fund upkeep of alpine parksTaiwan· 2025-11-15
Chen Yu-hsiu is the Director-General of the Tourism Administration.
Tainan runners shine in PenghuTaiwan· 2025-11-03
Chen Yu-hsiu said that outbound travel does not hurt domestic tourism and boosts national revenue.
Migrant workers granted access to hospitality workTaiwan· 2025-10-30
Chen Yu-hsiu, the Tourism Administration Director General, spoke about her vision to promote Matsu as a tourist attraction.
Taiwan seeks to make Matsu tourist destinationTaiwan· 2025-09-07
Tourism Administration Director-General Chen Yu-hsiu emphasized the need for unique tourism marketing strategies to differentiate locations in Taiwan.
Unique tourism marketing needed: officialTaiwan· 2025-08-29Chen Yu-hsiu is the Director-General of the Tourism Administration who expressed confidence in reaching 9 million international visitors.
Foreign visitors to reach 9m: agencyTaiwan· 2025-07-24
Tourism Administration Director-General Chen Yu-hsiu proposed to her predecessor the idea of bringing the special train’s look back to Taiwan.
Award-winning ‘Beep Beep’ train returns to TaiwanTaiwan· 2025-07-04
Chen Yu-hsiu is to be the new Tourism Administration director-general.
Minister defends THSRC chairman’s appointmentTaiwan· 2025-06-11
