Cheng Kun
Cheng Kun is a ski instructor who has witnessed the evolution of skiing culture in China. He has noted a significant increase in the number of skiers opting for domestic brands of ski equipment, reflecting a shift in consumer preferences towards locally produced gear. His observations highlight the growing confidence in Chinese manufacturing within the winter sports industry.
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China:
Cheng Kun is a skiing coach who has noticed an increase in skiers wearing domestic brand equipment.
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