Chien Yu-yen
Chien Yu-yen is the chairwoman of the Taiwan Visitors’ Association, where she advocates for enhancing Taiwan's appeal to international tourists. Recently, she was in the news for her participation in a tourism summit in Japan, where she highlighted the importance of focusing on quality travel experiences and attracting more Japanese visitors to Taiwan.
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Recent news mentions
Taiwan Visitors Association chairwoman Chien Yu-yen said the event showcases Sanhsin scallions and sugarcane-smoked duck.
Culinary exhibition featuring specialty products now open
Taiwan· 2026-07-31
Chien Yu-yen, chairwoman of the Taiwan Visitors Association, announced that Japan will host the largest pavilion this year.
Taipei Travel Fair to open FridayTaiwan· 2025-11-05
Chien Yu-yen is the chairwoman of the Taiwan Visitors’ Association who emphasized the importance of enhancing Taiwan’s appeal to international visitors.
Plans to boost southern Taiwan tourism revealedTaiwan· 2025-05-30